The Pattern we keep seeing
You raised capital. You have a product healthcare needs. Now you need revenue. So you do what everyone does: hire an experienced sales leader and expect them to figure it out.
The Healthcare Sales Playbook is broken.
You raised capital. You have a product healthcare needs. Now you need revenue. So you do what everyone does: hire an experienced sales leader and expect them to figure it out.
The Healthcare Sales Playbook is broken.
Here's the problem
The Impossible Job
You're asking one person to build target lists, run outbound, nurture deals, close complex multi-stakeholder contracts, manage internal asks, align with marketing, support board decks, and develop a repeatable process.
The Wrong Conclusion
When they inevitably underperform, the conclusion is always the same: "We hired the wrong person." You didn't hire the wrong person (most likely). You asked one person to be an entire team.
That's not a job description. That's a wish list.
No one person — no matter how talented — can execute all of that simultaneously.
Complete GTM Team
Leadership, process, outreach, and technology in one.
Embedded Execution
We work alongside your team, not from the sidelines.
Built for Health Tech.
Focused on Three Verticals.
We work with early-to-mid stage health tech companies selling into specific healthcare verticals.
If your buyers sit in one of these areas, we know what it takes to earn their attention and close the deal.
If your buyers don't sit here, we're probably not the right fit. And we'll tell you that upfront.
Providers
Hospitals, health systems, ambulatory
• Complex procurement cycles
• Multi-stakeholder decision making
• Clinical and operational buyers
Employers
Self-insured employers, benefits leaders, HR buyers
• Benefits decision makers
• HR and wellness leaders
• CFO and finance stakeholders
Payers
Health plans, managed care organizations
• Plan administrators
• Network management
• Population health teams
You were called here for a reason
You are here to be GREAT
Why The Echelon Collective?
We're a team, not a solo hire
You get a pod with complementary skills — strategy, operations, outbound execution, and leadership — working together. Not one person stretched thin across every function.
We've sold into your buyers
Providers, employers, payers — we've been in those rooms, navigated
those procurement cycles, and closed those deals. This isn't theory.
We execute, not just advise
Strategy without execution is a slide deck. We build lists, run campaigns,
take calls, and move deals forward alongside your team.
We bring a network you can't hire
Decades of relationships across health tech - buyers, operators, and
leaders who take our calls.
MEET OUR TEAM
One integrated team working on your growth
Romy Carlson
Sales & GTM Strategy
Amie Teske
Leadership & Scaling
Tomas Kirstukas
Sales Operations & Technology
Dominyka Bernotaite
Sales Process & Outbound Execution
Ready to Stop Guessing?
Whether you're hiring your first sales leader,
preparing for a conference, or needing to close deals now
LET'S TALK
30 minutes. No pitch.
Just a clear-eyed look at
where you are and what might help
We're Partners in Execution